The Idea Behind the ProductÂSystem.
Koch‑Chemie is a system provider with perfectly coordinated products. Our ProductSystem groups and sorts our portfolio of chemical products. The design of the system is based on the periodic table of the elements and thus emphasizes the core of the company: chemistry. The periodic table represents all known chemical elements, so that it serves as a comprehensive system that conveys multi-layered information. This is exactly what our ProductSystem pursues as well.
10 Colors for 10 Product Groups.
All chemical products are classified in one of the ten product groups. The product groups describe the fields of application of our chemistry. Each product group has its own color code for quick orientation and to avoid confusion. This code is also printed on the product label. Those who have been familiar with our ProductSystem for some time will be able to quickly assign or select the individual products while working.
Alkaline cleaners
Fragrances
Acid cleaners &
rim cleaners
Leather &
plastics interior
Solvents
Driers & conservers
Shampoos
Glass cleaners &
water processing
Body & paint
Rubber &
plastics external
More Than Abbreviations and Numbers.
Each product name is assigned an abbreviation, which is displayed in the ProductSystem. In combination with the color codes, it allows easy and quick orientation when working. The individual elements or abbreviations appear not only on the packaging but also in other media and are a further feature of our Koch‑Chemie language. As with the periodic table, the elements are equipped with additional information that describes further core properties of the product.
The superscript with the reference to the ph‑value is used for the quick classification of a product, especially with our cleaners. In the field of paint treatment our products are supplemented by other information. The subscripts 01, 02 etc. are the version numbers of the polishes and sealing products. They are consecutive and chronological. The superscript indicates the degree of abrasiveness of a product, the subscript indicates the degree of gloss. This information in the ProductSystem alone clarifies many product characteristics and allows products to be easily compared with each other.
