Networking, driving business forward and acting proactively in the crisis: With the first virtual Koch-Chemie trade fair on October 13th to 15th, 2020, we want to take advantage of the opportunities of an international trade fair this year as well and thus create it ourselves. Due to Corona, the trade fair business as we usually know it cannot take place this year. For Koch-Chemie, therefore, the participation in the Automechanika in Frankfurt and the SEMA Show in Las Vegas will be cancelled. No reason to bury one’s head in the sand, as Nadine Bartzik, Corporate Communications Officer and responsible for the trade fair appearances of Koch-Chemie, reports in this interview.
Going New Ways, Taking Chances.
Why was a virtual Koch‑Chemie trade fair created?
Nadine Bartzik: If there is one thing we have learned in the last few months, it is to quickly and yet sustainably break new ground. Fortunately, there are a number of digital possibilities that create a targeted and Corona-compliant implementation of events such as trade fairs. It was important to us that potential and existing customers, partners and suppliers can also exchange ideas with us this year and that we can present ourselves internationally as a system provider. We have therefore converted our well-known Koch‑Chemie trade fair booth into digital form, have created cross-departmental a supporting program and are looking forward to our virtual event in October.
How is the first virtual Koch‑Chemie trade fair structured?
Nadine Bartzik: Our new products of the 2020 Innovation Campaign are presented at our virtual trade fair booth. Visitors to the trade fair can therefore find out about our new One Step PolishSystem, various sealing products and news from the field of washing chemistry. They can watch application videos and download information material. In addition, there will be live streams on various topics. Some colleagues will be demonstrating products in our CompetenceCenter in Unna, others will be giving technical presentations and we will be able to exchange information in question and answer sessions. Our exhibition stand will be manned all three days from 6.00 am to 9.00 pm (CET) and the supporting program will also take place throughout the day, so that despite the time difference everyone will have the opportunity to take part in the exhibition.
Can trade fair visitors ask questions?
Nadine Bartzik: Yes, there is the possibility to ask questions to the fair team directly at the fair booth in the live chat. Of course, appointments for more in-depth discussions can also be made in the course of the chat. Questions can also be asked during the live streams, which are then answered either directly by the speaker or by members of the trade fair team. We are looking forward to a lot of interaction and exchange with our visitors.
Will there be more virtual trade fairs in the future?
Nadine Bartzik: Definitely. Even when trade fairs can again take place physically, a virtual trade fair is a useful addition, especially because it can be used very specifically for special topics or events. In particular for visitors from all over the world, it is a cost and time effective opportunity.
We look forward to seeing you at our virtual, international Koch‑Chemie trade fair from October 13th to 15th, 2020 and to exchanging ideas. The link to the virtual exhibition booth and all dates of the live streams will be announced at the end of September.
