The first container for the newly founded Koch-Chemie (USA) LLC has arrived in Georgia, USA. The many pallets with polishing compounds, pads, Motorplast, Finish Spray Exterior and Co. symbolize many firsts and new exciting challenges, which the entire Koch-Chemie organization is now facing with the founding of its subsidiary.
It is the first time that Koch-Chemie develops a new market outside of Germany on its own, without a distribution partner. The US business has been intensely prepared since 2019. In November Koch-Chemie participated for the first time as an exhibitor at the SEMA Show in Las Vegas and was able to present itself as a manufacturer of high-quality cleaning and care products in the fields of washing chemistry, vehicle preparation, workshop and industry. In the meantime, the US market was also served by a few partners, who will continue to act as sales partners.
“We are very excited for what the future holds for Koch-Chemie USA”, says Vincent Bossert, CEO Koch-Chemie confidently. “The demand from customers and potential partners was already very high even before the company was founded. Now we can also take off operationally and serve the American market much more efficiently”.
Koch-Chemie (USA) LLC currently has one employee. He will support the Koch-Chemie team in Unna in the initial phase to create the structures for the US business and to make the brand one of the leaders in the field of washing chemicals and car care in the USA as well. The demand is great in any case. The first container, which reached the warehouse in Georgia in mid-July, was already largely sold on its way across the pond. The rest of the goods will not stay in the warehouse for long either.